TROVE Fragrance Emporium
OCTOBER 10, 2024
One Venue, Multiple Exclusive Debuts | An Eclectic Unveiling Of New, Distinctive Perfumes
Within the sumptuous cascade of TROVE The Exchange TRX, avant-garde perfumery ascends to an art form, transforming into a poetic tribute to the essence of individuality. Akin to the first whiff of a divine fragrance, TROVE FRAGRANCE EMPORIUM evokes the euphoria with a luxurious selection of niche novelties.
More than just a destination, TROVE is an odyssey of sensory splendour where every visit promises an encounter with the rare and exquisite, through an opulent curation of the world’s most avant-garde fragrances. TROVE FRAGRANCE EMPORIUM is reimagined with majestic grandeur, embodying the exclusivity of signature perfume premieres. With exquisite collections of aromatic delights awaiting discovery, TROVE becomes a sanctuary where distinct perfumeries harmoniously coexist, sparking creativity and mutual inspiration.
Making their debut in Malaysia exclusively through TROVE, these olfactory treasures embody unique identities, capturing the essence and vibrancy of the cities they represent.
OMANLUXURY | OMAN
Born from collaborations with elite noses in the niche industry, every spray is a work of art embodying the wonders of Oman. OMANLUXURY is an independent perfume house founded in 2012 after the encounter between Muatasim, Muadh, and Ahmed. Together, they began their quest to create a true olfactory expression of Oman, using the finest ingredients to highlight every aspect of Oman’s culture and heritage in an artistic way of combining authenticity and modernity, resulting in a range of exquisite and bespoke scents.
ESSENTIAL PARFUMS | PARIS
With more than 25 years of experience in the fragrance industry, Essential Parfums was founded with a rebellious spirit and the mission to restore the essence of haute perfumery. The brand partners with the best master and senior perfumers in the world, carefully sourcing the finest sustainable ingredients whenever possible, to be transformed into olfactory masterpieces. The result is a place to buy uniquely luxurious scents at an accessible price — all wrapped in eco-friendly packaging. Essential Parfums’ mission is to celebrate the true artists behind each fragrance creations; they are the stars. Hence, each perfume has the name of the master perfumer attached to the bottle, as a tribute to their passion, talent and creativity.
HUNQ| AMSTERDAM
If you’ve learned anything from your chemistry classes in high school, it would be that contact between two chemical substances can create a reaction. A reaction triggered by smell can ignite desire, excitement and even transcends time as we know it. HUNQ’s Founder and creator, Hyun Yeu, was on the hunt for men’s ultimate scents and simply bottling it up. Hyun’s search for the scents of the ‘Archetype’ male was fuelled and ignited by his own recollection of smells of people, objects, first dates and the never ending array of perfume ingredients. Not your traditional mixture of ingredients, but ever so surprisingly delicious. A process that has so far created 5 fascinating beautiful scents. An endless study, with more yet to come. And not just for men, for women too.
*These 3 brands are exclusively available at TROVE Flagship Store at The Exchange TRX.
Apart from the brands that are debuting at TROVE today, the existing brands also offers fresh treasures to be discovered.
ETAT LIBRE D’ORANGE | STORY OF YOUR LIFE
We are introducing a new fragrance to our Classic Collection. At the heart of the cocarde, we highlight a visual representation of love: the spiral of feelings that lead to the idea of love, while hiding a proper heart shape, the true love. In order to get to this design, we played with an Artificial Intelligence to create movements, based on a heart shape, repeated again and again, to reflect heartbeats and love stories. Around this heart, we played with orange and pink shades to highlight the olfactive signature and mood of this warm, cozy and powerful fragrance.
CHASING SCENTS | PRIVATE TEAHOUSE
Private Teahouse is a fragrance inspired by a peaceful location and the feeling of stepping out of the daily world as one enters a teahouse to rest. Peer into the windows of a Private Teahouse, the aroma of smoky black tea seeps out of the wooden frames, diffusing into the mountain fog. A warm invitation to the fragrant sanctuary separate from the daily world. This perfume centres around the deep aroma profiles of the Lapsang Souchong tea. Produced in the Wuyi Mountains, Lapsang Souchong is typically known for its woodsmoked black tea flavour. Featuring tea extracts made in-house from precious loose leaf, the process requiring delicate control of extraction conditions and cycles in a Soxhlet apparatus to collect an aromatic concentrate – rarely found in mainstream perfume.
THE HOUSE OF OUD | WHITE PEARL
White Pearl is inspired by the magnificent Akoya pearls that enchant with the wonder of roundness and shades of colour, as well as the natural lustre that makes them unique in the world. Pearls have always been synonymous with class and elegance, and Queen Elizabeth particularly loved them. Symbolizing the bond with these very special pearls is Queen Elizabeth II’s historic piece of jewellery, the four-strand pearl choker the “Japanese Pearl Choker.” A little treasure given to us by the sea and it is precisely the marine notes that serve as the basis for an interweaving of ethereal floral notes and lively spices. The fresh accord of Pink Pepper and Cardamom is masterfully interwoven with the fleshy floral bouquet of Ylang Ylang, Rose and Iris. It is a blend capable of evoking the iridescent hues and smooth, polished texture of a precious white pearl.
TROVE FRAGRANCE EMPORIUM ANNOUNCEMENT
Between 10 October to 3 November 2024, sign up to secure a FRAGRANCE EMPORIUM experience and receive a complimentary TROVE Tote and a Fragrance Collector Kit worth RM280!
The complimentary gifts are limited to the first 40 redemptions daily. Whilst stocks last. Redemption is only valid at TROVE The Exchange TRX. Each sign up allows entry for one (1) guest, which qualifies for one (1) gift set only.
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About TROVE
TROVE emerges from an eternal quest for self-discovery, ignited by passion and curiosity that evolved into luxurious personal care. Within TROVE lies a curated collection of treasures, promising an experience both rare and exquisite from the moment you enter. Every touch and trinket holds its own magic, transporting you to a realm that replenishes your body, mind, and spirit. With a splendour of avant-garde fragrances and multi-sensorial creations, TROVE is not merely a destination, but a voyage of boundless wonder and joie de vivre. Rediscovering yourself with TROVE is to embrace a lifestyle of delight and discovery. It is much more than finding where you belong but savouring the scenic adventures enroute. For more information, please visit http://www.trovemy.com